Released on = June 4, 2007, 11:59 am

Press Release Author = Promolux International by J. Beaveridge

Industry = Food & Beverage

Press Release Summary = Compromised food safety is an issue of widespread concern.
Promolux can easily become part of every retail store's food safety strategy to help
food retailers reduce light induced damage and control temperatures in merchandising
cabinets.

Press Release Body = Promolux Safe Spectrum lamps for food safe and balanced
spectrum food lighting in retail stores
Shawnigan Lake, BC, May 21, 2007- Introduction of the new American Food Safety Act
of 2007, designed to create a US Food Safety Administration that could keep the
American food supply safe from contamination, has drawn attention to food safety as
a subject for in-depth CNN coverage on May 18 - 20. CNN reported that "the
proposed legislation comes on the heels of a number of widespread outbreaks of
food-borne illness" and produced news specials that intensified their focus on
sources of food contamination that pose serious dangers to consumers across North
America.
Food poisoning cases result mainly from bacterial contamination such as E. coli,
salmonella, listeria, campylobacter, staphylococcus, shigella, Vibrio species.US
statistics show that each year there are 76 million incidents of food poisoning,
leading to 325,000 hospitalizations and 5,000 deaths. How preventable are those
cases and the unnumbered cases that never get reported but cause sickness and
discomfort? Promolux can help retailers reduce light induced damage and control
temperatures in merchandising cabinets for the hours and days that foods are on
display.
Promolux designed their balanced spectrum low radiation lamps to filter out
damaging ultraviolet and infrared wavelengths in the interests of protecting food
safety, extending shelf life and maintaining product quality in meats, seafoods,
dairy and all fresh foods.
Independent university lab tests have shown that refrigerated food products
displayed under Promolux lighting maintain lower surface temperatures and suffer
less damage. The damaging effects of prolonged exposure to heat and light radiation
from everyday lamps can degrade both food flavors and appearance, and even a few
degrees of surface warming of perishable foods can induce exponential growth of
bacteria to dangerous levels. Reducing the rate of pathogen growth means that fresh
foods are safer and have a longer shelf life. Promolux Safe Spectrum technology
produces natural, balanced light suited to illuminating supermarket displays of
perishable foods and reduces the dangers of surface warming and unchecked bacterial
growth. See www.safespectrum.com for more information.
Promolux invites inquiries about their Safe Spectrum lamps for food safe lighting
and true color definition at info@promolux.com . Available in nearly 30 countries,
Promolux lamps come in all standard sizes and wattages. Promolux lighting combines
superior color rendering with reduction of harmful radiation. Market Group
Ventures, Inc., the parent corporation for Promolux, is a world leader in providing
retail technology solutions for merchandisers.

For more details contact:
Lyn Rose
MGV Inc, PO Box 40
Shawnigan Lake, BC V0R 2W0 Canada
Tel 250-743-1222 Fax 250-743-1221

Web Site = http://promolux.com

Contact Details =
For more details contact:
Lyn Rose
MGV Inc, PO Box 40
Shawnigan Lake, BC V0R 2W0 Canada
Tel 250-743-1222 Fax 250-743-1221